Note from the Editor: "The best way to predict the future is to create it."
No, this isn’t a quote by Tim Cook or some futurist at an IT conference. It was actually said by none other than…wait for it….Abraham Lincoln. And it sure applies to how AR and VR are changing the way people perceive their world and how they want to travel in it.
Deborah Reinow, Executive Editor |
Yes! I do!
Want to Wear Van Gogh’s Hat? A New App From the Met Invites Users to Virtually Interact With the Museum’s Costumes and Collections news.artbet.com
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Go ahead, try on a Renaissance-era suit of armor like King Henry II of France, and why not sport the straw hat from Vincent van Gogh’s famed 1887 self portrait? That’s all possible—kind of—thanks to Replica, a new augmented reality app from the Metropolitan Museum of Art and Verizon that runs on the popular gaming platform Roblox. |
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Duty-Free has been embracing AR and VR for quite a while
Blackjack Promotions targets families with first augmented reality campaign at 2 UK airports trbusiness.com |
The travel retail and brand experience specialist is running the experience in London Stansted and Manchester World Duty Free Stores during the peak summer season. The objective of the smart phone-based AR activity is to entertain children as they travel through the stores. Families are invited to scan a QR code on their smartphone. Once live, animals will come to life on screen as the users capture clues.
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The advertising at airports is getting pretty fancy
Hong Kong International Airport takes visitors into metaverse moodiedavittreport.com |
Hong Kong International Airport has unveiled the HKIA Metaverse as part of its 25th anniversary celebration. The digital installations feature a walkthrough video that takes passengers on a journey through the immersive HKIA Metaverse. The experience allows customers to play a treasure-hunting game, which offers them a chance to win the exclusive limited-edition HKIA Metaverse NFT along with other prizes. |
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The updated destination road trip with VR as a lure
Greater Palm Springs showcased on UK and Ireland road trip travelmole.com |
Visit Greater Palm Springs is hitting the road across the UK and Ireland. As part of the #palmspringsroadtrip campaign, it will be touring a branded airstream trailer, converted into a quintessential Palm Springs midcentury modern living space. The airstream has VR headsets installed to allow visitors to virtually explore the destination. |
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What does Disneyland and the Communist Party have in common?
Shanghai Disneyland, Communist Party museum among pilot sites for hi-tech immersive tourism yahoo finance.com |
Disneyland and the official museum of the Chinese Communist Party are among China's first batch of tourist sites tasked with developing "smart tourism" that offers immersive experiences using advanced technologies, as the country seeks to boost domestic travel. A total of 24 tourist attractions across mainland China, including Shanghai Disneyland and the Museum of the Chinese Communist Party, opened in June last year, will be its first official trial sites for smart tourism. |
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Deborah Reinow, Executive Editor . Maria Polk, President & CEO maria@VRTourismNews.com
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